Using Google Analytics to Measure Your Success

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results.

Google Analytics is the industry standard for measuring website audiences. By adding a small snippet of Javascript code to your website, you'll have access to detailed statistics on just about every aspect of user interaction with your site. At a glance, you'll be able to see things like:

• Which search engine, keywords and social networks send you the most traffic

• The most popular pages on your site

• How long visitors stay on your site and the sequence of pages visited

• Geographical breakdowns by county, state, and city

And that's just scratching the surface.